If you want to make people on the sidewalk aware of your business, a blade sign can certainly come in handy. People walking by may not necessarily turn their heads to look at signs you have hanging in the window, but it will be hard for them to miss a blade sign that's directly overhead. Blade signs work particularly well for businesses that customers tend to stop by on impulse, such as candy stores, boutiques, jewelry stores and bakeries. When working with a sign company, like Cardinal Sign, to design your blade sign, adhere to these do's and don'ts for success.
Do make sure the sign coordinates with the rest of your advertising materials and motifs.
Yes, blade signs are small and it can be hard to convey a sense of your business' personality within them. However, you do want to make sure they match your overall advertising scheme and business motif.
You don't want a green and orange sign, for example, if the rest of your advertising materials are blue and pink. Use similar colors as those found on your business cards and on your other signs. If your blade sign will be black and white, use the same font as found on your other signs. The idea is to create a sense of cohesiveness that will jog familiar customers' memories as they walk past your sign.
Do limit your text to avoid overwhelming potential customers.
Your blade sign's purpose is to grab customers' attention so that they then turn their heads to learn more about your business from its storefront and your larger signs. If your business' purpose is in its name, just displaying its name on the sign is adequate.
For example, potential customers will know that Pete's Bakery is a bakery. If your business' name does not describe your services, you may want to include both your business' name and purpose on the sign. For example, if you run a dry cleaning business called "Clean and Tidy," your blade sign could say "Clean and Tidy" with the words "dry cleaners" underneath it.
Don't forget to check local regulations before designing your sign.
Many municipalities have requirements for the size and shape of blade signs. Know what these are before you begin the sign design process, so you don't waste your time designing an 8-foot long sign before finding out it can only be 7 feet long.
Don't deviate too far from the designs of nearby business' signs.
Yes, you want your sign to stand out, but you don't want to anger other business owners by installing a sign that's twice the size of theirs or a completely different shape. Look down your street, and see if there is a common element among other blade signs. If they are all black and white, for example, you should adhere to that custom, or choose something similar, like a cream and navy. If they are all rectangular, choose that shape as well.
Designing the proper blade sign for your business can take some time. With the proper planning, however, you'll have a sign that increases your customer base and attracts more foot traffic into your shop.